One of a Kind! The 1 Series BMW Launch

The 1 Series BMW launch was the perfect way to view this one of a kind vehicle, as well as to see a truly unique piece of art created on the night by renowned artist and photographer Chris Canham.

The all new 1 Series BMW arrived at Rolfe Classic BMW Phillip, on October 22, 2011.

Guests were invited to experience this outstanding vehicle for themselves. Truly, one of a kind, it is modern, luxurious, sporty and confident. Perfect for drivers who appreciate a better quality vehicle.

The launch was perfect to view this one of a kind BMW, but to also see a unique piece of art created on the night in which guests who attended went into the draw to win.

You'll be impressed by the all new 1 Series BMW superior driving dynamics that ensure its status as an Ultimate Driving Machine.